WORK / DATA + DEVELOPMENT
LESS TALK.
MORE PROOF.
Eight projects. Real questions.
See the evidence, then explore the story.
Showing all 8 projects
CUSTOMER BEHAVIOUR & FORECASTING
H&M retail research
Understand customer value. Test the forecast.
POSITIVE INVOICE VALUE
RECONCILED TRADING PERFORMANCE
Retail KPI workbench
One set of numbers. Every definition visible.
SEARCH IMPRESSIONS
SEARCH CLICKS
WEBSITE, CONTENT & DISCOVERY
Al Siddique Bakers
A local favourite. A wider audience.

PROFITABILITY & COMMERCIAL PATTERNS
Superstore intelligence
Look beyond sales. Find the profit story.
REPORTED ROOMS–PRICE CORRELATION
EXPLORATORY ANALYSIS
Melbourne housing
Understand the patterns behind property prices.
WEIGHTED MONTH-ONE RETENTION
COHORTS & REPEAT PURCHASING
Customer retention
The first purchase is only the beginning.
CUSTOMER-TO-TRANSACTION RATIO
EXPLORATION & DATA SUITABILITY
Istanbul shopping
Check the grain before choosing the model.
WEBSITE & BRAND PRESENTATION
Alpha Global
Make the business easier to understand.
DUBLIN / OPEN TO ROLES + FREELANCE WORK