01 / H&M RETAIL RESEARCH
31.8 MILLION ROWS.
A CLEARER NEXT MOVE.
Customer priorities and a forecast tested against a baseline.
68.9% of normalised value from Champions.
Hi, I’m Abdul.Dublin-based data analyst & developer.
Clear insights. Useful dashboards.
Websites built around your business.
SELECTED WORK / THE EVIDENCE INSIDE
01 / H&M RETAIL RESEARCH
Customer priorities and a forecast tested against a baseline.
68.9% of normalised value from Champions.
02 / RETAIL KPI WORKBENCH
Trading performance with definitions you can trace.
Monthly results reconciled in SQL and Python.
POSITIVE INVOICE VALUE
03 / AL SIDDIQUE BAKERS
Website, content and search work for a bakery business.
411K impressions and 3.7K clicks reported over 12 months.
SEARCH IMPRESSIONS
SEARCH CLICKS
More questions. More ways to solve them.
EXPLORE ALL WORK ↗Find the business question.
Make the pattern clear.
Build a practical next step.
DUBLIN / OPEN TO ROLES + FREELANCE WORK